blog de notas de juan freire

… City users / city makers

Out of the agents that energise and produce the natural city, the post industrial artisan, the local contractor and the hardware dealer, are key characters. The local contractor is at once businessman, community player and a possible political figure. He knows the nuts and bolts of his constantly forming environment like no one else. We see him as part of the larger story of urban based class struggle that David Harvey talks about. According to Harvey, the city is no more the site where the factory exists but is – in lieu of the factory – itself the agency of production and also the product itself. It consists of the alienated worker in the planned discourse and the relatively less alienated figure – a bit like a post-industrial artisan – the contractor, his team of workers and network of collaborators. (We are aware this is a huge departure of the narrative presented but feel that this trajectory of thought is worth following as well.)

El ajustado precio de su suelo lo ha convertido en un lugar idóneo para restaurantes, bares y galerías de arte. Desde hace poco más de un año, Londres ha decidido que se necesitan más inmigrantes en la zona, pero no de perfil industrial, sino tecnológico. La apuesta va acompañada de una inversión de 10.000 millones de euros por parte del Gobierno local.

El East End era, hasta hace poco, uno de los barrios de Londres en los que convivía una clase media con un alto índice de inmigrantes. En su mayoría se dedicaban a trabajar en los muelles, cerca de la Torre de Londres.

Eric Van Der Kleij es consejero delegado de la empresa estatal creada al efecto, Tech City. Su meta es atraer talento, hacer que antes de pensar en ningún otro lugar, se tenga Londres en cuenta. Ofrece ventajas fiscales y consultoría gratuita por parte de su equipo …

Three Finnish researchers have created an online service that could eventually replace or supplement the current way journals get scientists to peer review submitted manuscripts. Already partnered with the ecology journal Ecography, published by Wiley, Peerage of Science is an innovative social network of scientists to which researchers submit their manuscripts; other members with relevant expertise, alerted by keywords in the papers, will then provide reviews that scientific journals can use to decide whether to publish the work. University of Jyväskylä and the University of Eastern Finland, where the three creators of the service are based, have sponsored the company founded to further build up the service this year…

1. La música ahora es una industria basada en la suscripción
2. Los móviles han desbancado a las cámaras de fotos
3. La descarga y el streaming de videojuegos es tan simple como para las películas
4. Las tarjetas de crédito están al borde de la desaparición
5. Se acabó viajar en hoteles
6. Los productos de diseño ya son accesibles
7. Las clases online ya son una realidad
8. Las recaudaciones de fondos tradicionales están desapareciendo
9. El almacenamiento físico está muerto
10. Ya no tienes que ser un fotógrafo profesional para hacer buenas fotos
11. Las grandes compañías también están apostando por la colaboración social

The customer journey map is an oriented graph that describes the journey of a user by representing the different touchpoints that characterize his interaction with the service.

In this kind of visualization, the interaction is described step by step as in the classical blueprint, but there is a stronger emphasis on some aspects as the flux of information and the physical devices involved. At the same time there is a higher level of synthesis than in the blueprint: the representation is simplified trough the loss of the redundant information and of the deepest details.

The customer journey map will plot touch points, service interactions and gestures of users having experienced a service. The method helps us understand the intentional and unintentional aspects of the customer journey. The map is humanised with personal insights, anecdotes and photos, using the users language, their successes and even failures as a very user-centred visualisation of the customer journey …

Journey mapping is a method of visually representing the actual and everyday user experience of a service. Mapping journeys is one of the simplest and most useful approaches to understand services, gaps in service, and to identify and design opportunities for improvement and innovation. The mapping, representation and analysis of a journey -an experience over time- has many functions and can be applied to service design and innovation at various stages.