Social Media Strategy | Dangerous Precedent
The attraction of social media to companies and buisnesses is obvious: can spread information better and faster than any traditional marketing outlet. As a result, companies insist on having a social media strategy, or at least want to ensure they appear to have one. Yet I can’t help but feel that this confuses the issue. Social media is not an entity in it’s own right. It is far less defined than that. Instead it is more of a haze surrounding and infiltrating events and daily life. In keeping with that image, it is equally difficult to manipulate, at least in the quantifiable ways such companies intend. And given that, to impose a formal strategy is a time-consuming distraction.
… To have a social media strategy seems to me to be redundant. If your content is good, it will be represented across social media platforms by the people you were trying to reach in the first place…
