Publicaciones etiquetadas como Estrategia
The future of strategy is: design, launch and learn.
The past of strategy was: deliberate and decide. Ryan Jacoby
Building a permission asset so we can grow our influence with our best customers over time” is a strategy. Using email, twitter or RSS along with newsletters, contests and a human voice are all tactics. In my experience, people get obsessed about tactical detail before they embrace a strategy… and as a result, when a tactic fails, they begin to question the strategy that they never really embraced in the first place. Seth’s Blog: When tactics drown out strategy