Then he describes the main characteristics of good design-making. First, he says, one must begin learning my making and building in order to think. Prototypes speed up the process of innovation. One has to put products into the world to see their successes and failures. Then, instead of making our primary objective consumption, we must see it as participation. Brown thinks the design of participatory systems is going to be the major theme for design and for our economy. Design has greatest impact when put in the hands of everyone.