blog de notas de juan freire

A reverse innovation, very simply, is any innovation likely to be adopted first in the developing world. Increasingly we see companies developing products in countries like China and India and then distribute them globally.

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Organizing Principles

- Reverse innovation requires a decentralized, local-market focus

- Most if not all the people and resources dedicated to reverse innovation efforts must be based and managed in the local market

- Local Growth Teams (LGTs) must have P&L responsibility (this is a key hurdle for American multinationals)

- LGTs must have the decision-making authority to choose which products to develop, how to make, sell, and service them

- LGTs must have the right (and support) to draw from the companies global resources

- Once tested and proven locally, products developed using reverse innovation must be taken global which may involve pioneering radically new applications, establishing lower price points, and even cannibalizing higher-margin products.

- Reverse innovations can be, but are not always, disruptive innovations

Clever services on cheap mobile phones make a powerful combination—especially in poor countries.

… reverse innovation, este modelo invierte el proceso habitual de creación y comercialización de productos de una empresa, lo que implica desarrollar productos en y para los mercados emergentes y adaptarlos después a las economías más avanzadas. 

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“La reverse innovation es el proceso contrario a la glocalización, que parte de una concepción global de un producto para adaptarlo después a un mercado local y que es lo que se ha estado haciendo en Estados Unidos y Europa. Ambas estrategias son necesarias en el seno de las multinacionales porque cada una responde a nichos, situaciones y oportunidades de negocios y mercados diferentes. Es necesario que convivan”

… The Mobile Gastfreundschaft (mobile hospitality) comprises a kitchen unit with sink and gas hob, a separate sideboard and a long table with stools. They’re made from standard sections of timber and each structure has a wheel at one end like a wheelbarrow …