A Fine Line: How Design Strategies Are Shaping the Future of Business by Harmut Esslinger (Jossey-Bass, June 29, 2009). Hartmut Esslinger is the founder of frog design, a leading global innovation firm. He is also one of the most respected designers and business consultants in the world, having spent forty years helping build the world’s most recognizable brands, such as Sony, Louis Vuitton, Lufthansa, Disney, Hewlett-Packard, SAP, Microsoft, and Apple. Most consider him one of the key catalysts of the design revolution. His book shows how he and his firm build creative design into the framework of an organization’s competitive strategy and gives the reader a step-by-step overview of the innovation process. Esslinger reveals how to arrive at a design that reflects an intense human experience that will connect strongly with consumers.
Design-Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean by Roberto Verganti (Harvard Business School Press, August 3, 2009). Roberto Verganti is Professor of Management at Innovationat Politecnico di Milano and the founder of Project Science, a consulting institute that advises global corporations on the management of strategic innovation. Roberto authored the popular article “Innovating Through Design,” published in the Harvard Business ReviewDecember 2006 issue.
Change By Design: How Design Thinking Tranforms Organizations and Inspires Innovation by Tim Brown (HarperBusiness, September 29, 2009). Tim Brown is the CEO of IDEO. According to Stanford professor and author Bob Sutton, “Tim Brown has written the definitive book on design thinking. Brown’s wit, experience, and compelling stories create a delightful journey. His masterpiece captures the emotions, mindset, and methods required for designing everything from a product, to an experience, to a strategy in entirely different ways.”
The Design of Business: Why Design Thinking Is the Next Competitive Advantage by Roger Martin (Harvard Business School Press, November 9, 2009). Roger Martin is dean of the Rotman School of Management at the University of Toronto and a professor of strategic management at the school. He has written widely on the intersection of design and business. You can download a free PDF of his Rotman Journal article here.
Design Thinking: Integrating Innovation, Customer Experience, and Brand Value, edited by Thomas Lockwood (Allworth Press, 3rd edition, November 10, 2009). Thomas Lockwood is president of the Design Management Institute (DMI), as well as being the publisher of DMI’s Design Management Review and Design Management Journal. This book is an anthology of essays, intriguing case studies, and practical advice from industry experts. It’s organized into three sections which focus on the use of design for innovation and brand-building, the emerging role of service design, and the design of meaningful customer experiences.