“A business plan is a document investors make you write that they don’t read.”
Steve Blank, The Four Steps to the Epiphany
Based on Alex Osterwalder’s Business Model Canvas, optimized for Lean Startups:
Fast: Compared to writing a business plan which can take several weeks or months, you can outline multiple possible business models on a canvas in one afternoon.
Portable: A single page business model is much easier to share with others which means it will be read by more people and also more frequently updated.
Concise: Lean canvas forces you to distill the essence of your product. You have 30 seconds to grab the attention of an investor over a metaphorical elevator ride, and 8 seconds to grab the attention of a customer on your landing page.
Effective: Whether you’re pitching investors or giving an update to your team or board, Lean Canvas’ built-in presenter tools allow you to effectively document and communicate your progress.
Kalika N. Doloswala and Ann Dadich (2011). The accidental criminal: Using policy to curb illegal downloading. First Monday, Volume 16, Number 6 - 6
ABSTRACT: Illegal downloading is a multifaceted social issue. In addition to the loss of intellectual property and revenue for copyright holders, it can implicate perpetrators into the criminal justice system. Despite legislative attempts to curb illegal downloading, lessons to date suggest these do little to reduce the activity. Drawing on psychological literature, this paper offers an innovative approach to address illegal downloading. Attribution theory aims to aid understanding of the causes of human behaviour and highlights the important role of perception. It suggests that illegal downloading might be moderated by increasing opportunities for engagement between the owners and users of intellectual property. Rather than using policy and legislation to restrain access to intellectual property, this theory suggests that policy that closes proximal distances and creates psychological contracts might be effective in curbing these practices. Examples from the music industry are discussed as evidence that this approach can be successful in changing downloader behaviour. To date, public policy informed by attribution theory has not been tested as a way to prevent illegal downloading. The paper concludes that there is a need to examine and critically evaluate non–punitive approaches to curbing illegal downloading from a policy perspective.
… Un reconocido músico se ha lanzado con todo a defender la ley Sinde, bajo el argumento de que las descargas son el cáncer de la industria. Por el contrario, Gómez Jurado respondió con un texto en el que insta a las industrias a reinventarse bajo este nuevo ecosistema digital. Provocativo y pendenciero, el cantante reviró desafiando a Gómez Jurado a que liberara sin costo su novela. “Si tienes huevos”, le retó el intérprete.
Y Gómez Jurado lo hizo. El fin de semana anunció en Twitter que su novela Espía de Dios —bestseller en 42 países— podría ser descargada sin ningún compromiso. Lo único que el autor pidió a cambio es que la gente donara un euro (o más) a Save the Children. “Dios mío, cuánto proxeneta, narcotraficante y ladrón del todo gratis que anda hoy donando a Save The Children”, respondió Gómez Jurado al ver el tremendo éxito de su iniciativa…
Ronaldo Lemos, Oona Castro et al.(2008). Tecnobrega: o Pará Reinventando o Negócio da Música. Aeroplano Editora [versión pdf completa]
Texto de Hermano Vianna para la contraportada:
Que a indústria fonográfica mundial está em crise, disso ninguém duvida. Todo mundo anda procurando o “novo modelo de negócios”. Escondido em Belém do Pará, o tecnobrega testa uma original economia cria há aos, na marra. As músicas saem direto de estúdios da periferia e são distribuídas nos camelôs da cidade, animando gigantescas festas de aparelhagem, sem mais depender da grande mídia ou gravadoras. Um mundo paralelo cujo funcionamento é finalmente revelado neste livro: estudo pioneiro sobre as novas indústrias culturais que comandam a vida musical mais popular no Brasil de hoje. Quem quiser pensar o futuro da música não pode ignorar as lições tecnobregas da Amazônia digital.
… Cada veinte minutos se representan en el sótano cinco minicomedias, de entre 10 y 15 minutos, en la línea de aquel decimonónico “teatro por horas” que se inventó Antonio Riquelme. El visitante, al precio de tres euros por sesión, elige las obras que quiere ver, en cualquier orden. Una pantalla como la de los multicines informa del horario de cada pase. A las 20.25, una acomodadora pulsa un timbre de mesa, anuncia a viva voz el comienzo de los pases y guía a los espectadores, muchos de los cuales bajan con la bebida que estaban tomando en el bar. Una escalera conduce al piso inferior: las habitaciones, de unos siete metros cuadrados, pueden acoger entre ocho y quince personas por función. De pie, recostadas en las paredes o, con suerte, sentadas en el suelo. Es decir, a escasos centímetros de los actores. “El desafío”, me dice, “es la proximidad del público. Es una experiencia, tanto para los actores como para los espectadores: no estamos acostumbrados a tenernos tan cerca”. Llega la actriz Ana Risueño, que también forma parte del equipo. Me cuenta: “Organizamos las programaciones por temas, que damos a conocer con un par de meses de antelación en nuestra página web.
Un comité selecciona los textos recibidos, que cada vez son más. A menudo, los propios autores proponen el reparto y se encargan también de la dirección. Vamos a 80/20, esto es, el 80% de la taquilla para ellos, el 20% para nosotros”…
… 2. I think a lot of people have seemed to miss the point of your book, especially people in your business. To me, the point of your book is not about “Free VERSUS Paid”, but a concorde between “Free AND Paid”. As a cartoonist who swings between “Free” and “Paid” quite happily, I don’t see a conflict between the two. Like I said before,
Any profession is in constant, ever-changing negotiation with “Free vs Paid”. When does your lawyer friend offer you free legal advice, and when does he start charging? Ditto with your heart-surgeon pal you play tennis on Tuesdays with. Musicians give their music away for free on MySpace, but charge for the CDs, live gigs and the t-shirts. Petroleum Industry consultants might give 5% of their stuff away for free, just to drum up some new business, but then charge top dollar 95% the rest of the time. In Internet circles, the 95-5% converse is often true. Everyone has their sweet spot. Cartoonists are no different.
In other words, “Free” has always been with us, “Free” is nothing new. So why do you think it’s so hard for people to get their heads around it? Why all the controversy? What are they afraid of?
Well put. I think there are two classes of people who are afraid or skeptical of Free: those who grew up before the web (ie, olds like me) and people whose industries are threatened by the web (ie, media people like me). Many in my generation or profession (mostly, I hope, those who haven’t read the book) assume that Free is something of a Ponzi scheme. Meanwhile, my kids are also appalled that I wrote a book called FREE, but not because it’s wrong/scary, but because it’s so freaking obvious. Needless to say, they’re both wrong. Free is neither a mirage nor is it self-evident. Instead, it’s an essential, but complicated, component of a 21st century business model—not the only price, but often the best one …
… there are three choices that anyone offering higher education is going to have to make.
Should this be scarce or abundant?
MIT and Stanford are starting to make classes available for free online. The marginal cost of this is pretty close to zero, so it’s easy for them to share. Abundant education is easy to access and offers motivated individuals a chance to learn.
Scarcity comes from things like accreditation, admissions policies or small classrooms.
Should this be free or expensive?
Wikipedia offers the world’s fact base to everyone, for free. So it spreads.
On the other hand, some bar review courses are so expensive the websites don’t even have the guts to list the price.
The newly easy access to the education marketplace (you used to need a big campus and a spot in the guidance office) means that both the free and expensive options are going to be experimented with, because the number of people in the education business is going to explode (then implode).
If you think the fallout in the newspaper business was dramatic, wait until you see what happens to education.
Should this be about school or about learning?
School was the big thing for a long time. School is tests and credits and notetaking and meeting standards. Learning, on the other hand, is ‘getting it’. It’s the conceptual breakthrough that permits the student to understand it then move on to something else. Learning doesn’t care about workbooks or long checklists.
For a while, smart people thought that school was organized to encourage learning. For a long time, though, people in the know have realized that they are fundamentally different activities.
… Eight combinations of the three choices are available and my guess is that all eight will be tried. If I were going to wager, I’d say that the free, abundant learning combination is the one that’s going to change the world.