Dispelling the myths around co-operatives
[El informe McKinsey on Co-operatives cuestiona las limitaciones para el crecimiento e innovación que tradicionalmente se achacan al modelo cooperativista y plantea los puntos débiles que deben afrontar para resultar competitivas a la vez que generan un modelo más sostenible social y económicamente en el largo plazo]
… McKinsey & Company released its much-heralded report McKinsey on Co-operatives on Tuesday last week (9 October) at the international cooperative summit in Quebec where their global managing director Dominic Barton arrived to deliver the findings. “The time has come for the [cooperative] model to be put forward and celebrated,” he told his audience. He called for a shift generally in business from “shareholder value to stakeholder value” and strongly criticised the short-termism of conventional business, driven by the need to produce three-monthly financial accounts for investors. “Quarterly capitalism does not lead to good results. The short term pressure is toxic”
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… study begins by challenging the widely held view that co-operatives grow more slowly than their plc competitors. The data published by the firm suggests that co-ops’ growth rates are comparable to those in other forms of business, although McKinsey says that the way growth is achieved is different, being primarily focused on their members’ current needs than on developing new markets: “Based on our analysis, we see two primary growth opportunities for co-operatives.
First, co-ops should play to their natural strengths and continue to pursue market-share gains by delivering a unique member and customer experience. The other big growth opportunity for co-ops, and probably the one with the most potential, is to more actively pursue opportunities in fast-growing adjacent markets,” the report claims.
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… coops achieve success in employee mobilisation behind a ‘sense of higher purpose’, and it produces a set of data from north American co-operative banks which show higher levels of customer satisfaction compared with conventional banks … co-operatives in general suffer when it comes to ‘organisational agility’ – or in other words that they move more slowly when it comes to addressing problems or taking up new opportunities: “Part of this is attributable to less effective performance-management systems and part is – according to our interviews – due to the naturally slower pace of democratic decision-making processes”