… The release early, release often ethos of linux combined with the amount of actual “real work” you can do in one week with Ruby on Rails and other languages and frameworks totally changes the game for early stage consumer Internet investing.
Generally speaking, it’s probably cheaper and faster and more effective to make a prototype than to make presentation deck. It’s also probably easier to test something on real users than to do lots of marketing and guessing. My recommendation to just about anyone with an idea is to just build the thing, iterate until you have some user traction, then pitch angel investors based on that traction. This is very much in line with the old IETF motto of “rough consensus, running code.”
Then he describes the main characteristics of good design-making. First, he says, one must begin learning my making and building in order to think. Prototypes speed up the process of innovation. One has to put products into the world to see their successes and failures. Then, instead of making our primary objective consumption, we must see it as participation. Brown thinks the design of participatory systems is going to be the major theme for design and for our economy. Design has greatest impact when put in the hands of everyone.