Sobre Manifiestocrowd. Entrevista realizada en EAE ante de la sesión 2 de trabajo (20.02.2012) para la preparación del libro.
blog de notas de juan freire
- Tags /
- Ask me anything /
- Submit /
- RSS /
- Archivo
Publicaciones etiquetadas como management
Manifiestocrowd: materiales y procesos para un libro
…estamos realizando un esfuerzo para sintetizar de una forma global y analítica las nuevas oportunidades para las organizaciones del futuro. Este ejercicio verá la luz definitiva a finales de 2012 con ‘manifiestocrowd’ que publicará Alienta Editorial (Grupo Planeta).
Sesiones LABO para la preparación de manifiestocrowd y artículos publicados por Antoni Gutiérrez-Rubí en Cinco Días.
Sesión 1: ESADECREAPOLIS (20.02.2012)
Manifiestocrowd: La empresa y la inteligencia de las multitudes (Cinco Días)
Sesión 2: EAE – MADRID (20.02.2012)
Crowdfunding: una alternativa al crédito (Cinco Días)
Sesión 3: EOI – Sevilla (17.04.2012)
Coworking: ecosistemas para la innovación (Cinco Días)
(Bernardo Gutiérrez, El manifiesto crowd | Código abierto)
… “Manifiestocrowd pretende resolver las siguientes preguntas: ¿el mundo ha cambiado la forma de comunicarse y organizarse a través de las tecnologías?, y, a pesar de que hay un gran número de empresas que se están transformando, ¿por qué hay empresas aún resistentes a cambiar la forma de pensar y de relacionarse con su entorno? La hipótesis del libro es que no todas las empresas aún visualizan de una forma global el porqué es importante en la sociedad red pensar en el crowd como un elemento transversal en su organización. Pretende analizar a través de seis miradas de donde procede la inteligencia, cómo se puede poner en marcha y aprovechar y cómo esto afecta a las organizaciones en general, y a las empresas en particular. El análisis y la cartografía de los procesos de transformación, con numerosos ejemplos, servirá para explicar porqué se están transformado las empresas, cómo lo están haciendo y las razones porqué algunas aún son resistentes al cambio. Al final del libro queremos ofrecer las premisas básicas donde pensamos que se sustenta la empresa que incorpora el crowd en su ADN, el manifiesto crowd”.
The Four Worst Innovation Assassins - Scott Anthony
…
types of unintentional innovation assassins.
1. The Cowboy. Itching to create a corporate culture tolerant of creativity and innovation, the Cowboy says something along the lines of, “No boundaries! Just great ideas!” Of course, companies should continually evaluate and push their boundaries. But every company has a set of things it simply will not do. Saying innovation has no bounds when it does just leads people to waste time working on ideas that — honestly — have no hope of ever being commercialized.
Instead, consider issuing highly-focused challenges. For example, a few years ago Netflix offered a $1 million prize to any team that could improve the performance of the algorithms that determine which movies it should suggest to consumers by at least 10%. More than 250 teams rose to the challenge, and two actually exceeded the target. Focus is one of innovation’s best friends.
2. The Googlephile. Inspired by stories of how Google and 3M ask engineers to spend 15% of their time dreaming of new ideas, this executive asks everybody to spend a bit of time on innovation. Maybe carve off a half-day during the third Friday of the month for everyone to focus on innovation.This approach feels participatory and inclusive. But it rarely works, unless the company has sophisticated systems to select and nurture ideas. Too frequently these efforts lead to a long list of suggestions that never get implemented. Cynicism takes hold quickly, and more and more employees find excuses to miss Innovation Friday.
As an alternative, executives should ask a small number of people to spend a significant amount of time on innovation. Remember, most start-ups fail — even with entrepreneurs spending every minute of every day obsessively focusing on their business. One person spending all of his or her time on innovation often trumps 1,000 spending 10% of their time on it. The math doesn’t work — except for when it does.
3. The Astronaut. This executive invokes the United States’ ultimately successful effort to put a man on the moon by urging, “We need something big, people! What is our moon shot?” It’s great to think big, of course, but pushing for big ideas often leads to proposals with sink-the-company risk (remember Motorola’s Iridium?). That risk means that the idea must be carefully studied, and since it hasn’t been done before, it probably won’t withstand analytical scrutiny. The push-for-moon shots too often mean innovation efforts never even get to the launch pad.
Instead of shooting for the moon, executives should encourage what author Peter Sims calls “little bets.” Academics and entrepreneurs agree that the very best ideas emerge out of a process of trial-and-error experimentation. Hang up posters of Thomas Edison with his famous line, “Genius is 1% inspiration and 99% perspiration.” Start sweating.
4. The Pirate. This swashbuckler says, “We don’t have a fixed budget for innovation — but we don’t need one. We find the money when we need it.” While that statement sounds entrepreneurial, it can make the innovator’s life a nightmare because it signals a lack of clear rules for obtaining resources.This often means endless meetings with a varying cast of stakeholders. No one quite says yes, and no one quite says no, either.
The best companies manage innovation in a disciplined manner. They have dedicated budgets for it, with clear rules for how to obtain funding. While many leaders think this kind of disciplined approach is anathema to innovation, it actually enables it…
Leadership Lessons From Burning Man
Think the annual arts fest in the Nevada desert is nothing more than a week-long bacchanal? Think again. It’s a a master class in how to create awesomeness.
It’s easy to dismiss Burning Man as nothing more than a bizarre hippie love-fest that takes place deep in the Nevada desert every year the week before Labor Day. But doing so misses the fact that it’s an amazingly successful enterprise—and, as such, has a thing or two to teach about how to inspire creative people and create a great product.
Since it first began 25 years ago, Burning Man has grown larger every year (if you ignore the slight dip in recession-scarred 2009). It’s grown so much that this year, for the first time ever, the organization had to cut off ticket sales early, for fear of finally hitting the 50,000-person limit authorized by its federal land-use permit. And those tickets aren’t cheap either—they now cost an average of $300 a pop.
Granted, Burning Man’s overall intention is not to create a “product,” per se. (Not one for trite labels, it calls itself an “experiment in community.”) But its growth numbers—in terms of customers and revenue—are ones any business could envy. So how does Burning Man do it?
…
André Ricart “uno de los padres del diseño industrial español” y que acaba de ser nombrado miembro de la Real Academia de Ciencias y Artes de Barcelona.
En El diseño entra en los salones (El País).
Launching The Innovation Renaissance - Alex Tabarrok

Launching the Innovation Renaissance (Amzn link, B&N for Nook, also iTunes) my new e-book from TED books is now available! How can we increase innovation? I look at patents, prizes, education, immigration, regulation, trade and other levers of innovation policy. Here’s a brief description:
Unemployment, fear, and fitful growth tell us that the economy is stagnating. The recession, however, is just the tip of iceberg. We have deeper problems. Most importantly, the rate of innovation is down. Patents, which were designed to promote the progress of science and the useful arts, have instead become weapons in a war for competitive advantage with innovation as collateral damage. College, once a foundation for innovation, has been oversold. We have more students in college than ever before, for example, but fewer science majors. Regulations, passed with the best of intentions, have spread like kudzu and now impede progress to everyone’s detriment. Launching the Innovation Renaissance isa fast-paced look at the levers of innovation policy that explains why innovation has slowed and how we can accelerate innovation and build a 21st century economy.
The Evolved Self-management System | Nicholas Humphrey | Edge
I’m now thinking about a larger issue still. If placebo medicine can induce people to release hidden healing resources, are there other ways in which the cultural environment can “give permission” to people to come out of their shells and to do things they wouldn’t have done in the past? Can cultural signals encourage people to reveal sides of their personality or faculties that they wouldn’t have dared to reveal in the past? Or for that matter can culture block them? There’s good reason to think this is in fact our history.
….
Cities Are Immortal; Companies Die - Kevin Kelly
All companies die. All cities are nearly immortal.
Both are type of networks, with different destinies. There are two basic network forms: organisms or ecosystems. Companies are like organisms, while cities are like ecosystems.
…
Geoff West from the Santa Fe Institute has piles of data to prove these universal and predictive laws of life. For instance, organisms scale in a 3/4 law. For every doubling in size, they increase in other factors by less than one, or .75. The bigger the organism, the slower it goes. Both elephants and mice have the same number of heartbeats per lifespan, but he elephant beats slower.
Ecosystems and cities, on the other hand, scale by greater than one, or 1.15. Every year cities increase in wealth, crime, traffic, patents, pollution, disease, infrastructure, and per capita by 15%. The bigger the city, the faster it goes.
A less than one rate of exponential growth inevitably leads to an s-curve of stagnation. All organisms and companies eventually stagnate and die. A greater than one rate of exponential leads to a hockey stick upshot of seemingly unlimited growth. All cities keep growing. As West remarked: We can drop an atom bomb on a city and 30 years later it will be thriving.
The question Geoff West could not answer at tonight’s Long Now talk was:
Is the internet more like a company or more like a city?
I’d bet it is more like a city.
I think the difference between the development of an organism and a ecosystem, or a company and a city, is that the later in each case evolves rather than grows. Growth is always self-limiting, while evolution is unlimited. Evolution is the infinite game; it remakes itself again and again from within so that its growth cannot catch up or stagnate…
Empresas del procomún: Informe sesiones en Eutokia: ontología y commonstitución
… empezar a construir una ontología de las ‘Empresas del Procomún’, la futura arquitectura conceptual de esta web. Por otro lado, discutir y empezar a elaborar los fundamentos de la commonstitución, el conjunto de normas y compromisos de quienes quieran conformar el cuerpo investigador del proyecto…
La empresa emergente: Cultura digital e innovación abierta
Seminario Emprende 21 Málaga, 6 Mayo 2010
The future of strategy is: design, launch and learn.
The past of strategy was: deliberate and decide.
Ryan JacobyUniversities in the Era of Free - Glenn Platt and Peg Faimo (SXSW 2010 Notes)
[presentación en Slideshare]
What are universities for? But the system’s breaking down: What’s driving the breakdown? Tectonic change: Entrepreneurs stepping in – disruptions: How does the traditional university evolve? The professor of the future is. Where to begin. These recommendations are about bigger picture thinking, more holistic approaches, working across disciplines, being grounded in the “real” world, etc. Internet/social technology is an enabler.
1) Convey knowledge
2) Create knowledge (research)
3) Develop the (well-rounded, not just professional) person.
4) Contribute to society, at levels both local and global.
5) Have a “signal ability” – higher education as a signaling model, signaling the quality of a person coming out of the institution. This is a validation: “I’m smart because I have a degree.”
6) Seed innovation, working with industry.
1) Costs are too high. Tuition is becoming too expensive for common enrollment, the University’s out of reach for some, yet schools are still in the red. I.e. they can’t charge enough to sustain their activities.
2) “You have to go to the mountain” and prostrate yourself to the guru in order to get single-centered knowledge.
3) There’s no control over the clock. You have to do it over the university’s timetable (~6 yrs.) and schedule.
4) The experts are local. You can only access the teachers on your campus. Expertise lies in networks – higher education finds that disturbing.
5) Universities change “one funeral at a time.” Because of tenure, professors aren’t judged by productivity. There’s no sense of market pressures. Change management is difficult.
6) Faculties hire people just like themselves.
1) Change in learning styles. People learn differently now. They way they manifest themselves has changed.
2) Collapse of disciplinary structure: “know more and more about less and less until they know nothing” – against the tendency today to be broad AND deep.
3) Acceleration of K-12, where people are learning things previously taught in college. “Senior to sophomore” – seniors are testing out of the freshman year at collage, starting with a full year of credit. This has a negative impact on some curricula that depend on that first year to lay a foundation.
4) Networking technologies are flattening hierarchies.
5) Students and parents as consumers – there’s more of a consumer mind set in determining about schools to attend and what to study.
6) Employers are more active in developing curricula, companies have more influence. There’s more of a market focus, but universities don’t do this well.
7) Location independence.
8) The Internet.
1) Open Courseware, various online learning opportunities including those at MIT, Itunes University, LectureFox, NPR Forum Network, TED, Open Culture, Research Channel, etc.
2) Textbooks more accessible online, via Google Books, Flat World, Textbook Revolution, Course Smart, etc. There’s also Cramster.com, GradeGuru.com, ShareNotes.com, etc. And there’s University of the People, a tuition-free online university. Also OpenUniversity in the UK. And the University of Phoenix currently has 150,000 MBA students.
1) Experience designer.
2) Project manager.
3) Angel investor – identify resources and solve problems, map the road to success.
4) Curator – find and make sense of the wealth of free information online. What’s more and less valuable?
5) Resource allocator.
6) Life coach.
7) Validator (as with the signaling model)
1) Experiential learning. Interdisciplinary, project-based courses. Resume builders that also teach how to deal with ambiguity.
2) Multi-institutional collaborations. Need to engage with one another, think globally, maximize resources of each institution. Study-abroad programs are included here. Branch campuses.
3) Train PhDs to think more contextually. PhD’s are thoroughly trained in their specific subjects, but there are no classes that teach PhDs how to teach, or how to be contextual. (I assume what they mean by “be contextual” is look at, think about, and present facts in context, rather than divorced from context).
4) Strategic industry and non-profit partnerships: “we all need each other.”
5) Get rid of tenure. (This is evidently a big issue for Platt.)
6) Student-driven inquiry.
7) Facilitate collaboration.
8) De-privilege institutional content – the Creative Commons/Science Commons idea of making data and other content shareable and usable across institutions.
9) Reward failure. Get rid of the doctrine of “publish or perish.” Allow time to fail and innovate.
10) Get rid of Departments and focus on Questions. Bennington is doing this, according to the speakers, and I found this idea particularly intriguing and challenging. This would drive multidisciplinary approaches. Teaches students how to ask and answer questions – presumably how to find the right questions, too. Kevin Leahy would like this (http://knowledgeadvocate.com).
11) Think like an entrepreneur.
12) Give more than you get.
13) Hire people that think this way.